Triggerfish on LinkedIn: In today's high-stakes environment, every marketer faces immense pressure… (2024)

Wondering about your current personalisation approach? Check out our latest article, where you will find practical strategies for effective personalisation > https://lnkd.in/gQYMrt28Elevate your business by making personalisation a cornerstone of your strategic approach. By implementing comprehensive personalisation strategies tailored to your target markets and customer segments, you can foster deeper connections and drive enhanced customer experiences.

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McKinsey reports that over 70% of consumers now expect a personalised experience when engaging with a business. The implementation of personalised strategies not only adds significant value to individual customer interactions but has become indispensable in our increasingly digital age.However, challenges arise in capturing meaningful data, identifying users, and ensuring user privacy. In a world transitioning away from cookies, where visitor identification and understanding intent are crucial for maximising personalisation, we have come up with some effective strategies for you to implement: https://lnkd.in/gZgpSvUa

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At Triggerfish, we're excited to announce that we now offer expertise in Optimizely, adding to our portfolio of MarTech partners, including Sitecore.Our mission is simple: to help organisations deploy, manage, and operate well-configured MarTech Platforms, ensuring you get the most out of your marketing and technology investments. With the Triggerfish Experience, we provide a predictable path to success, empowering your business to thrive in today's competitive landscape.Speak to our experts today and discover how we can tailor our solutions to transform your business > https://lnkd.in/dGMnkv8c

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In today's ever-changing markets, economic landscapes, and technological advancements, business leaders face the critical task of steering their organisations through these technological shifts while ensuring that their existing platforms remain adaptable.One crucial step in future-proofing your technology stack is automating processes and strengthening data access foundations. This not only reduces dependencies on technical debt but also enhances overall architecture, laying a solid foundation for future growth and innovation. Ready to future-proof your technology? Reach out to our team today.

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As technology advances and user expectations continue to evolve at a rapid pace. Optimizing your UX on an ongoing basis plays a significant role in meeting these expectations.At Triggerfish, we recognise the importance of addressing evolving expectations. Our UX Audit ensures your digital experiences not only meet industry standards but also captivate your audience at every interaction.Let’s talk today to find out if your website is set up for the best possible user experience > https://lnkd.in/g5JKQ2ty

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In today's rapidly evolving digital landscape, effective management of marketing technology is essential for business success. It's not just about having the latest tools—it's about strategically consolidating and optimising your MarTech stack to drive operational efficiency and maximise outcomes.By implementing smart MarTech consolidation and optimisation strategies, businesses can streamline operations, eliminate redundancies, and ensure that every marketing initiative delivers impactful results. From improving workflow automation to enhancing customer engagement, the possibilities are endless when you harness the full potential of your MarTech ecosystem.Don't let your MarTech stack hold you back - check out our latest article to discover actionable insights into these consolidation and optimisation strategies > https://lnkd.in/ggujUUzj

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As we approach the halfway mark of 2024, the marketing landscape is evolving. Key trends are reshaping the industry, and it's crucial for every Chief Marketing Officer to stay ahead of the curve.One major shift? The move towards a composable strategy. This innovative approach allows for greater flexibility, scalability, and personalisation in your marketing efforts, ensuring you can adapt quickly to changing market dynamics and customer expectations.Are you ready to transform your marketing strategy for the future? Download our eBook to learn more: https://lnkd.in/gK6P7DhJ

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Congratulations to our amazing Digital Project Manager, Tricia Ravalo, on completing her GA4 certification! This certification underscores her dedication to staying at the forefront of digital analytics. Her expertise in utilising Google Analytics 4 analytics empowers our team and our clients to make data-driven decisions that lead to measurable results.Read more: https://lnkd.in/gVj3bGWi

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Are you considering adopting a composable strategy for your organisation but unsure if your business is ready? Not sure where to start?In our latest article, we delve into the five levels of composability readiness. From assessing your organisation's current state to strategic planning, each level plays a crucial role in positioning your business for success in the ever-evolving marketing landscape.Ready to unlock the full potential of composable strategies? Learn more here: https://lnkd.in/gSA9V9Gz

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